Together with the National Pork Board, Family Features helped build momentum heading into the summer grilling season and by securing placements for cooking tips and recipes in local media outlets across 90% of the country.
Results
- More than 175 print stories and hundreds of online placements
- Coast-to-coast coverage including 46 states
- 25MM impressions
- More than 85% of placements on Front-Page
- 100% of the coverage mentioned pork
- Very cost efficient program with a CPM of $1.24
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Coast-to-Coast Coverage
Sample Outlets Include
- Birmingham Parent - Pelham, AL
- Albuquerque Journal - Albuquerque, NM
- Rockford Register Star - Rockford, IL
- Pittsburgh Mom - Pittsburgh, PA
- The Sacramento Bee - Sacramento, CA
- Lake Charles American Press - Lake Charles, LA
- The Beacon News - Chicago, IL
- The Repository - Canton, OH
- The Record Courier - Gardnerville, NV
- The Northern Virginia Daily - Strasburg, VA
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